I post this story after a student was asked to write a story from a picture of a man holding a chicklet in his hands:-
The picture shows a draft for the new Fine Knoxville Chicken (FKC) advertisement campaign. The Tennessee based franchising company wants to emphasize on what it is doing right concerning the two main subjects customers associate with the company: It’s dedication in the field of ethical treatment of animals and It’s firm believe, that only the freshest of meat can be the basis for the smooth taste of the fine products it offers.
FKC was often criticized in the past for using industrial meat which was produced using cruel and unethical methods. The man depicted shows a protective gesture when holding the chick in his hands, which will imprint the companies caring attitude towards the treatment of animals on the average customers memory. The big smile underlines even more that FKC is happy only when their main ingredients is handled in an ethical an fair way, and so the customers can be happy when dining at a KFC restaurant.
The second important message FKC wants the customers to remember is the fact, that the company has high standards when the quality of the raw material it uses in its products is concerned. To differentiate itself from its competitors, the picture suggests, that old and chewy meat will never be used in the production of KFC classics like the Old-fashioned Chick Sticks or the Zumba Burger, only chick filets, hand selected by the CEO himself will make it in there. Again, the big smile shows how glad the customers should be when they learn about this.
Well done Carsten!!!!